After the price hike of the 2000 series, the 3000 series is much better bang for your buck. AMDs recent gains to match Intel and Nvidia in performance, while also maintaining great value, has also been nothing short of astounding considering 5 years ago AMD could not compete on performance.
Exciting times for innovation with this healthy competition, instead of stagnated re-re-re-releases of existing architectures (looking at your Intel) with marginal improvements.
I'm seriously considering picking up a Zen 3 CPU and jumping ship from TeamBlue. The value vs the performance is just too good to ignore and it goes on the AM4 socket which is a huge bonus considering you don't need to worry about socket compatibility. I'm considering an AMD graphics card too, but I think I'll likely get a 3080. The tools you get with Nvidia are a big selling point for me since I use Shadowplay and Ansel a fair amount.
6800 -> £540 - £580
6800XT -> £620 - £660
6900XT -> £940 - £1000