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Moonves Admits ST on All Access is to "...earn us more money."

Started By:
Allan Hood, 1 Week Ago
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    #1
    How about that...?
    “We could have put Star Trek on Showtime, on the CBS Television Network or Netflix, Amazon, they all wanted it for a lot of money,” Moonves told investors. “We determined that Star Trek would be far better for All Access and will earn us more money.”
    http://comicbook.com/startrek/2017/0...overy-netflix/
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    #2
    I'm good with it. As long as it's making money it will keep being made.

    The nice thing about streaming is it's about subscribers, not advertisers.
    Rellimie
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    #3
    I'm all about it making money and I like that it's about subscribers and not advertisers. I just don't like the idea of them taking advantage of fans. Seems greedy.
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    #4
    Almost every big company are greedy and they will use anything they can do about it.
    The best adventure of all time is your Real Life. You are the writer, producer, director and the actor.
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    #5
    It's also going to be to promote their platform, they need shows to bring people to it, since they are competing with other companies.
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    #6
    I don't think this guy understands how things may play out with his "earn more money".

    As I mentioned before (another thread)... how will this "earn more" when the likely scenario may be:
    1. Person waits until full season is completed/available on Access.
    2. Person subs for *one* month for $6-7 US
    3. Person watches full season
    4. Person un-subs

    Would that one time $6-7 from a single person earn them more than potential TV advertisement or syndication revenue?

    Another potential problem is that would 'sub only' service truly reflect the popularity of the series? If most are barred from seeing the show, the show will not generate great ratings of popularity. And ratings drives the price of TV advertisements, no?

    I wonder what the CBS's Access member base population is sitting at? And how many of those members are Star Trek fans?
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    #7
    Thing about subscriptions is a lot of money is made because people forget to subscribe or they feel it is too much effort, it happens a lot. You will have a handful of people who will unsub, but the majority will remain subscribed, even if they never use the service again.

    It's a more guaranteed revenue stream than advertisements as well, since ads depend on when your show is aired, if you don't get the prime time slots, then you aren't going to make much money. Once it has been shown and run its exclusivity course, they will probably sell the licence out to others and make extra money from that.

    Overall, people are lazy and they hate ads, so they will sub and forget to unsub.